LILAC AND CLOVER
https://www.lilacandclover.ca/
ABOUT: Lilac and Clover was founded by Jessica Moe and is a company that helps individuals achieve their entrepreneurial goals. Jess started a skincare company of her own and understands the ins and outs of running a small business. She is based out of Calgary, Canada and provides education and resources for new creative makers throughout Canada.
GOAL: Lilac and Clover wanted to develop a paid media strategy. Jess was familiar with Facebook Ads but wanted to create a more effective strategy on Facebook and incorporate other types of paid media to generate more Canadian Maker customers.
STRATEGY HIGHLIGHTS
- Audits: Paid Media, Website Traffic, Competitor Analysis
- Keyword Research
- Paid Media/Keyword Funnel Strategy
- SEO and Metadata
- Paid Media Tactics: Youtube Ads, Google Search Ads, Facebook Ads, Google Display Ads
- Creative Mockups
- Projected ROAS
