Clients
Skills
SEO & Content Marketing
- SEO
- On-Page
- Off-Page
- Technical
- Keyword Research
- Keyword Strategy
- Business and Customer Strategy
- Website Page Structure
- Content
- Content Strategy
- Pillar Content
- SEO & Content Strategy
- Content Calendar
- Blogs
- Social Media
Google Analytics
- Setting Up Google Analytics
- Views
- Filters
- Goals
- Google Tag Manager
- GTM Set Up
- Google Search Console
- Google Search Console Implementation
- Sitemaps
- Google Analytics Implementation
- Campaign Tagging
Lead Generation
- Project Management Basics
- Content Marketing for Lead Generation
- Lead Magnets
- Conversion Rate Optimization
- Landing Pages
Inbound Marketing
- Paid Media for Lead Generation
- Nurture Funnels
- Email Sequencing
- Marketing, Sales, and Client Success Automation Strategy
Paid Media: Google
- Google Display Network
- Google Search Ads
- Audience Targeting
- Ad Groups and Keywords
- Keyword Research
- Re-Marketing Tactics
- Return On Ad Spend Calculations
- Youtube Ads
Paid Media: Facebook
- Facebook Campaign Set Up
- Audience Targeting
- Facebook Ads Manager
- Audience Reach Projection
- Facebook Ads Analysis and Optimization
- A/B Test Proposals
Business and Customer Strategy
- Target User Persona
- Digital Marketing Measurement Model
- Customer Empathy Map
- Customer Journey Map
- Data Driven Marketing